WEST END WATCH CO. - SWITZERLAND

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Tradition of quality assured by more than 15 million sales throughout the world.

Following more than 120 years of uninterrupted activity since its creation, West End Watch Company is now one of the most highly esteemed Swiss watch brand names in the world.

  • Tradition of quality assured by more than 15 million sales throughout the world.

    Tradition of quality assured by more than 15 million sales throughout the world.

    Following more than 120 years of uninterrupted activity since its creation, West End Watch Company is now one of the most highly esteemed Swiss watch brand names in the world.

  • One of the most renowned and oldest watch brands in the world with a history of 125 years.

    One of the most renowned and oldest watch brands in the world with a history of 125 years.

    West End Watch Company produced its first wristwatches for the soldiers of the British Army in 1886 and has been known to watch collectors since then as "a legend among military watches".

  • Top luxury decorated movement with rhodium coating.

    Top luxury decorated movement with rhodium coating.

    Each detailed aspect of the gorgeous decorated movement is clearly visible through the exhibition back. *Except the SILK ROAD I models.

  • Hand-assembled by experienced technicians at workshops in Leytron, Switzerland.

    Hand-assembled by experienced technicians at workshops in Leytron, Switzerland.

    Severe entry controls of components as well as strict assembly procedures performed by highly skilful and motivated technicians ensure that only watches of irreproachable quality leave the West End factory at Leytron.

  • Combination of perfect functionality and European aesthetics.

    Combination of perfect functionality and European aesthetics.

    The relatively high proportion of tasks performed by hand makes each West End Watch a timepiece of special and long-lasting value in this day and age of mass-produced watches.

BRAND

West End Watch Company was established in Switzerland in 1886. The brand name was named after the West End of London, one of the most fashionable and luxury distinct in the United Kingdom even today. With 15 million watches sold throughout the world during the more than 120 years of uninterrupted activity since its creation, West End Watch Company is now one of the most highly esteemed Swiss watch brand names in the world. Severe entry controls of components as well as strict assembly procedures performed by highly skillful and motivated technicians ensure that only watches of irreproachable quality leave the West End factory of Leytron Switzerland. This relatively high proportion of handwork makes of each West End watch a timepiece of particularly long-lasting value. With a variety of styles and colors, from trendy and fashionable to a more subdued, classic look, West End watches will grace your wrist with timeless elegance for many years to come.

RUFUS'S COMMENT

RLD Chief Designer Rufus Lin

We are delighted that we are now able to make available to you these fine Swiss-made timepieces, which are manufactured by West End, a brand with a long and distinguished history.

The luxury finish and attention paid to detail in the assembly of these beautiful watches tend to surprise those who have yet to experience the deep satisfaction of owning and using a timepiece of this caliber. Yet these gorgeous mechanical watches may now be purchased online, at an unexpectedly reasonable price.

Please have a look at the various West End models we have prepared in our online store for you, our customer, and please consider obtaining one of these excellent timepieces for your personal use.

LINEUP *Click on each watch for more detailed product information.


Sowar 1916
US$950


Sowar 1916
US$950


Sowar chronograph
US$1,730


Sowar chronograph
US$1,730


Sowar chronograph
US$1,730


Silk road I
US$680


Silk road I
US$680


Silk road II
US$590


Silk road II
US$590


Silk road III
US$590


Silk road III
US$590


Helius Gents
US$850


Helius Ladies
US$850

VIEW ALL WEST END WATCHES